Google evolved, from relatively humble beginnings, into an omniscient entity on the entire world's online economic and entertainment ecosystem. Founded over 22 years ago, it has moved well beyond the initial aim of sorting and indexing the world's information for easy retrieval.

When your brand name becomes a verb, you know you've made it.



Google for news searches

If you want to see the latest news on a given topic, and you don't have a favourite publisher, Google is the place to go.

They index millions of news pages each and every day, crawling the web constantly. If you can't find it on Google, chances are it may not exist - but this is not always the case.

The ranking algorithm

There had been many search engines before, but Google implemented a ranking system in order to add "relevance" signals, based on links pointing to a specific page. The more links, the more "important" the page, therefore the higher up it appeared in results.

This ranking system led to an arms race between marketers, spammers and various ne'er-do-wells, as the lucrative top spots could see a company, a product or indeed a scam perform beyond the wildest dreams of its creators. Back in 1998, Google was answering over 10,000 queries each day - a drop in the ocean compared to an estimated 3.5 billion per day in 2020. Manipulating rankings is big business.

How Google determines the order of results for a given query has long been a source of frustration for publishers and the European Commission has recently begun to look into the issue. Is the first search result always the best? How do you know you're clicking on the most accurate, trustworthy source to answer your query? 

You don't.

Events and Entities

In order to search for news about a particular entity or event, you need to know in advance what keywords to use. This creates a limit on the scope of your results - Google responds to your inputs and shows you what they think you're looking for.

If you need to see all stories relating to Risk Events, for example, Google's results won't show you the most relevant news, it'll show you definitions of the phrase, companies that offer products to deal with Risk, and a host of articles explaining the most common risk events.

For a Risk Analyst, these won't provide much value.

Structured Data

This may be obvious, but without extra effort, it's difficult to organize search results into any meaningful dataset. There'll be limited metadata provided, and certainly no enhancements or additional data that an analyst could feed into their models and processes.

To maximize the potential of news data, a different solution is required.

AYLIEN - a Google News API alternative

While searching manually on Google can still be helpful, it doesn't scale well. For some organizations, especially those that require a huge amount of news data for their internal processes and systems, it's simply impossible.

This is where a reputable, scalable and efficient News API can help.

End-to-end News Intelligence

Analysis of the world's news is a mission-critical element for many organizations. However, the volume is overwhelming, resulting in missed events, misinformed decisions, and ineffective processes.

Our News API is the easiest way to incorporate real-time news data from trusted global sources into your applications and models, helping you identify and monitor known and emerging risks, events or topics relevant to your business.

NLP-enriched News Intelligence Platform

AYLIEN provides 26 intelligent NLP enrichments to every article ingested (from over 80,000 trusted and vetted global content sources) allowing for proactive search and investigation.

No more scraping

Building complex scraping, ingestion, and delivery pipelines can be a difficult job, demanding significant upfront investment and ongoing maintenance costs.

With the AYLIEN News API, your engineers are free to focus on what they do best. Our end-to-end News Intelligence pipeline features:

  • Automated article parsing and deduplication
  • Scalable end-to-end ingestion pipeline
  • Easy integration with robust SDKs and extensive documentation

With the AYLIEN News API, you can easily build intelligent applications, processes, and models with real-time access to enriched, tagged, and structured news feeds.

Click below to get started with your 14 day Free Trial, or get in touch to schedule your personalized demo with one of our NLP engineers.



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